Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01198nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
pelicpp |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230324174134.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
151018b xxu||||| |||| 00| 0 spa d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
pelicpp |
| Language of cataloging |
spa |
| Transcribing agency |
pelicpp |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
3843 |
| Personal name |
Sanguineti Ascencios, Israel |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Estrategias de promoción y publicidad internacional [24 de junio de 2015] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Lima |
| Name of publisher, distributor, etc |
PromPerú |
| Date of publication, distribution, etc |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
25 diapositivas |
| Dimensions |
25 diapositivas |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 hr. 06 min 25 seg. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Ponencia del Seminario Miércoles del Exportador PromPerú. Empresa: Soluzioni Internacional.<br/>Contiene: Claves de una acertada estrategia global, campañas de promoción, la promoción internacional, mezcla promocional, publicidad, plan de promoción comercial - promotion file, y ferias internacionales. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Campañas publicitarias |
| 9 (RLIN) |
2428 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
3391 |
| Topical term or geographic name as entry element |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Comercio exterior |
| 9 (RLIN) |
5126 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| 9 (RLIN) |
31 |
| Geographic name |
Perú |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Perú |
| Subordinate unit |
Comisión de Promoción del Perú para la Exportación y el Turismo |
| -- |
Departamento de Asesoría Empresarial y Capacitación |
| 9 (RLIN) |
1800 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://repositorio.promperu.gob.pe/handle/20.500.14152/103">https://repositorio.promperu.gob.pe/handle/20.500.14152/103</a> |
| Link text |
Repositorio PROMPERÚ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Other/Generic Classification Scheme |
| Koha item type |
Documentos |
